Fan engagement

Stefano Domenicali will remain as CEO of Formula 1 until at least the end of 2029 after signing a five-year renewal to his agreement with the sport’s owner Liberty Media.Liberty selected Domenicali to take over from former CEO Chase Carey in 2021, and the former Ferrari team principal and Audi...

Join Tony Parella, founder of the Sportscar Vintage Racing Association and Parella Motorsports Holdings, as he shares the inspiring story of SVRA’s growth from three regional races to a national powerhouse with 24 events in 2025. Discover how SVRA is blending vintage racing heritage with modern innovations to create unforgettable...

Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new championship run.Through its “Defy Everything” marketing campaign in 2022, attempts were made to court an audience that would bring...

Ken Ungar is the president and founder of sports marketing agency CHARGE, which has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, the SCCA and over 50 professional athletes in the NFL, NASCAR and IndyCar. Find out more here.In my recent RACER opinion piece, readers...

It's the first episode of The Week In IndyCar Listener Q&A show, using listener-driven comments and questions covering a variety of topics submitted by fans via Twitter, Facebook, and Reddit.

Listener-driven questions covering a variety of topics submitted by fans via Twitter, Facebook, and Reddit form this week's edition of the podcast.

A famous strategist, Sun Tzu, once said, “In the midst of chaos, there is also opportunity.” In the COVID-19 era, live motorsports events find themselves in a state of daily chaos. If a promoter or sanctioning body rushes to fill the stands with fans, they run the risk of a...

A year from now you will be able to bet on the Indianapolis 500 – legally – from your seat at the Indianapolis Motor Speedway using your cell phone.As a matter of fact, if you live anywhere in Indiana you'll be able to download an app and wager on almost...

This past weekend had all the drama and excitement one could ask for from Indy 500 Qualifying and The Monster Energy All Star Race. Our dedicated team of RACER correspondents and editors kept a constant steam of exclusive, engaging and informative content flowing, and our audience loved it.For the first...

Formula 1 has been going through something of a transition over the last few years. In many ways, that has always been the case, but an ownership change and the departure of Bernie Ecclestone have made the past 18 months feel like a new beginning.So far, there has been plenty...